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Fundraising
READY. SET. FUNDRAISE! IMPORTANT FUNDRAISING DEADLINES
All participants must meet their fundraising minimum by the start of the event. If you have not met the minimum, but wish to participate, you will be sent a "Self-Pledge"form. This form will be sent to all participants with the pre-event check-in packet. HOW TO ASK FOR SUPPORT Make a list of everyone you know – don’t exclude
anyone! Family, friends, co-workers, social groups, your doctors, dry cleaner,
dog walker, list them all! Don’t exclude people from you list based upon your
idea of who might support you…. You just don’t know who has a connection to
breast cancer or is inspired by your participation. Never assume people can’t
or won’t donate. Ask, and let each individual decide for themselves. Expand your
fundraising circle exponentially. Ask a few family members or close
friends to provide you with the names of people to whom you can send your
fundraising letter. Ask you donors to forward your email and Facebook posts to
reach an exponential audience. You never know who has a personal connection to
breast cancer and who might donate to you! Write your fundraising pitch. Get real,
speak from your heart. Write a personal and heartfelt letter
about why you have chosen to participate in this event and why continued focus on the epidemic of breast cancer is important to you. Know about our event
beneficiaries so you can educate your donors as to where their money will go. ASK, ASK, ASK! By snail mail,
email, Facebook, Twitter or ask in person. The answer is already NO if you
don’t ask. Be unapologetic about seeking donations. Be PROUD
of your participation and what this event is doing: raising money for low income people living with breast cancer. You have made a huge commitment and you’re
going out of your comfort zone to help other people. People will be inspired by your participation and will want to support you. Go BIG! Go for one “big” ask.Identify someone on your list to approach for a big donation: $500, $1000 or
more! Don't be worried that you're asking people for too much money. Ask and
then let the donor decide. If they can't give as much as you have asked, they
will tell you. Do not put limits on your donations. If you tell people, “Please just donate $10 to me.” Guess what? You will get $10 from someone who might have donated $250! People will surprise you. You will find that most will say yes, I want to help you and will give the amount that is meaningful to them. Follow Up. Send follow ups
on a monthly basis. Donors want to know about your event preparations and
people just plain forget to donate. Reminders are great! Your
adventures will become their adventures if you ask for their support and
continue to keep your donors engaged in the months to come. Follow the golden rule. Be sure to say
“THANK YOU!” to your donors promptly. Also be sure to write to your donors
and supporters after our event weekend is complete. Let them know how
successful the event was, what you experienced and, again, thank them for their
support. There are millions of ways to thank your donors and keep them
involved. Be creative and be sure to express your gratitude. FUNDRAISING FOR CREW MEMBERS If Crew Members are not required to fundraise, why would I? The Immediate Impact
Walk is unique fundraising event. All participants pay for their event
participation expenses (meals, overnights and route support) since our goal to
raise the maximum funds possible for critical programs to help low income
people who are living with breast cancer. Every donation, every dollar helps us
cover event costs so the maximum amount can be grated to our beneficiaries to
enable them to carry on their invaluable work. We encourage all crew members to
set a personal fundraising goal of $500.
SAMPLE FUNDRAISING LETTERS Dear I have been raising
funds for breast cancer by walking in multi-day events for X years. This year I
am thrilled to be taking part in the inaugural Immediate Impact Breast Cancer
Walk September 28-30. This event is being organized by a small group of
volunteers and the non-profit, In Our Lifetime. This means that your
donations will be tax deductible. The walk route is a
55-mile “full circle” in and around San Francisco and I plan on
walking X days. Funds raised by this event will go directly to three Bay Area
non-profits providing services to low-income people who are living with breast
cancer: Charlotte Maxwell Complimentary Clinic, The Breast Cancer
Emergency Fund and the Friend to Friend Boutique. To learn more about the beneficiaries:
http://www.immediateimpactwalk.org/impact/beneficiaries2012.asp Our event goal is
$100,000! My personal goal this year is to raise $X,XXX. It is
important to me to keep walking, to keep fundraising and to make an impact in
the lives of people with breast cancer. Funds raised will help low income
people who may be struggling to meet basic living needs or to help those
through treatment who are without insurance. Please join me by
making a donation at my personal page: LINK TO YOUR PERSONAL PAGE Thank you in advance
for your support and generosity!
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