Whether you’re worried about developing breast cancer, making decisions about treatment, or trying to stay well after treatment, the Detailed Guide, Overview, and other materials have the information you need.
BEYOND AWARENESS WORKBOOK http://breastcancerconsortium.net/resources/beyond-awareness-workbook/
The Beyond Awareness Workbook includes 1) basic background to pink ribbon culture, 2) key trends in mainstream breast cancer awareness activities, and 3) tools for for action that enable those concerned about the current state of breast cancer to learn more about it and take an active role in promoting social change.
Breast Cancer Action carries the voices of people affected by breast cancer to inspire and compel the changes necessary to end the breast cancer epidemic.
BREAST CANCER CONSORTIUM http://breastcancerconsortium.net/
The Breast Cancer Consortium is an international network committed to energizing scientific and public discourse, promoting collaborative initiatives, and changing the conversation about breast cancer.
The Breast Cancer Fund works to connect the dots between breast cancer and exposures to chemicals and radiation in our everyday environments.
Breastcancer.org is a nonprofit organization dedicated to providing the most reliable, complete, and up-to-date information about breast cancer. Our mission is to help women and their loved ones make sense of the complex medical and personal information about breast cancer, so they can make the best decisions for their lives.
Since its introduction in 1991, the pink ribbon and even the color pink itself have become a ubiquitous symbol for breast cancer awareness. Pink ribbon paraphernalia saturate shopping malls, billboards, magazines, television, and other entertainment venues. Thousands of everyday products have been produced in special pink ribbon editions, with some proceeds going to various awareness foundations. The pervasiveness of the pink ribbon campaign leads many people to believe that the fight against breast cancer is progressing, when in truth it’s barely begun.
Based on eight years of research, analysis of advertisements and breast cancer awareness campaigns, and hundreds of interviews with those affected by the disease, Pink Ribbon Blues highlights the hidden costs of the pink ribbon as an industry, one in which breast cancer has become merely a brand name with a pink logo.
PINK RIBBONS INC. http://firstrunfeatures.com/pinkribbonsinc/
The ubiquitous pink ribbons of breast cancer philanthropy - and the hand-in-hand marketing of brands and products associated with that philanthropy - permeate our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer – more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns — the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
In showing the real story of breast cancer and the lives of those who fight it, Pink Ribbons, Inc. reveals the co-opting of what marketing experts have labeled a "dream cause."
The Battle We Didn't Choose, My Wife's Fight with Breast Cancer
Cancer is in the news daily, and maybe, through these photographs, the next time a cancer patient is asked how he or she is doing, along with listening, the answer will be met with more knowledge, kinder empathy, deeper understanding, sincere caring and heartfelt concern.